The two ideas are related, but a circular economy is more systemic and ambitious. Most recyclable products in the linear economy can only be downcycled, meaning they lose quality for each new life cycle and ultimately become waste. A truly circular economy would involve no new material inputs at all, reducing emissions, waste and eventually costs. Starting to buy antiques or vintage objects and epicycle them is an habit to get into to acquire the right behaviour towards a circular approach is consuming.

Patricia Sartori